PAYER AND PRICING RESEARCH
Payer and Pricing Research is the first step in positioning new technology in reimbursed markets. Identifying and achieving the optimal reimbursement objectives requires solid understanding of traditional issues such as coverage, coding, and payment, as well as emerging areas of health policy such as comparative effectiveness research, electronic health records, and quality-focused provider networks. Typically the research also involves development of a payer mix to identify which payers will have the most influence on the product's success.
